ABOUT ME
Professional Designer and Filmmaker with broad experience in the marketing and design industry. Recent graduate of High Point University with a Bachelor of Arts in Graphic Design and Master's Degree in Communication and Business Leadership. I am committed to utilizing problem-solving, key forms of media, and knowledge of brand communications to shape customer engagement, impact, and community. More importantly, my goal is to discover the WHY, understand the WHY, and creatively exercise the WHY for change.
Experience
CRAFTOM | Charlotte, NC | Graphic Designer
Produced marketing assets for major enterprise campaigns, including but not limited to Workday, Alation, Thriveworks, and Hitachi.
Designed high-quality graphics and visual assets for promotional products and print media.
Developed presentation templates for client pitch decks to support sales and account teams.
Oversaw internal design projects and implemented basic CSS updates to the Squarespace website for clients.
CARTOGRAM | Seattle, WA | Motion Designer
Produced and edited commercial/videos promoting company products and services to increase brand awareness.
Created digital images, videos, and textual animations to promote company’s successful internships for 2021 and 2022.
GREAT DAY SQUAD | Philadelphia, PA | Content Creator
Collaborated with a cross-functional team to create targeted digital marketing assets and workshop videos that elevated brand visibility within athletic and wellness sectors, partnering with various experts from notable organizations, such as Nike, Adidas, Lululemon, Charles Schwab, NBA, and Nathan Sports.
Developed dynamic motion graphics for a Honey Stringer partnership to boost performance on social media, featuring warm-up, stretching, training, and recovery content.
Provided graphic design support for content management and contributed concepts for digital and print campaigns.
BAPTIST GROVE CHURCH | Raleigh, NC | Media Specialist
Directed communication initiatives by expanding the media team from 10 to 20 active volunteers through targeted training workshops, driving a 40% increase in member engagement.
Managed a budget exceeding $40,000 to support the organization’s film and live production initiatives.
Enhanced streaming and live production by partnering with media vendors to refresh visual content, driving a 79% increase in YouTube subscriptions (from 1900 to 2400) and 87% increase in recurring views (from 1000 to 1200).
Led the design, development, and management of branded merchandise, including branded barbecue bottle, program flyers, and campaign items.
Implemented new communication channels by streamlining collaboration platforms and organizing project management systems.
Produced a design system and creative assets for the organization’s 150th anniversary, providing clear creative direction and contributing to over 1,000 attendees at major events.
Developed and executed communication and brand strategies for the community-wide ‘Christmas Out of the Box: G42’ campaign, creating promotional content used for 42 service initiatives with local organizations.
Supervised and created multimedia content (video announcements, documentaries, testimonials, case studies, social media assets) by capturing, editing, and preparing deliverables for distribution.
Planned and directed photo and video shoots, retouched images, and organized digital asset libraries to enable efficient, intuitive access.
Directed live single- and multi-camera productions, including video recordings, editing, videography, and A/V technology, engaging a 2000+ member audience, while managing photography, live-production, and film teams.
ONEHOPE REFUGE | Raleigh, NC | Content Marketer
Developed a comprehensive visual identity and brand guidelines that strengthened brand recognition among target audiences and reinforced the organization's community presence.
Crafted engaging social media narrative and email campaigns that captured audience interests and elevated brand messaging.
Redesigned the organization's monthly newsletter, increasing subscriber engagement by 5%.
Leveraged email marketing to cultivate relationships with key Raleigh community leaders, including the Chief of Police.
Coordinated creative projects, facilitating brainstorming sessions and monitoring progress from concept through completion.
Streamlined social media platforms to support clearer communication, effortless interaction, and a polished online presence.
Designed speaker presentations and marketing assets to support fundraising events, contributing to the raising of $52,211.72.
Education
B.A., GRAPHIC DESIGN
2018-2022, High Point University
M.A., COMM & BUSINESS LEADERSHIP
2022-2023, High Point University
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Received the "Nido" Outstanding Communicator Award
Additional Skills
Photography
Cinematography
Creative Problem-Solving
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe InDesign
Adobe Premiere Pro
Squarespace
Shopify
Basic HTML & CSS
Critical Thinking
Adaptability
Entrepreneurship
Public-Speaking
Microsoft PowerPoint